COURSES
 Our Two day, 16 hour Beauty and Bridal Makeup Course is a hands-on makeup application class that teaches the essentials of bridal and photography makeup design and an optional photo shoot. The course is limited to 8 students per instructor. Due to the small class size and popularity this class fills up fast. This is a hands-on class .
Our half day, Bridal Business Course covers the business and marketing tools you will need to launch a successful bridal beauty business. This course is is extremely popular and fills up fast.
Our half day, Bridal Hairstyling Class teaches the artist how to do 5 bridal styles that can be changed and combined to do many more styles. Styling tools and products will be discussed. This is a hands-on class.
 Professional Makeup Artist Training
- Introduction
- makeup kits
- Brushes and Tools of the Trade
- Color Theory
- Foundation Application Technique
- Analyzing Facial Structure
- Correcting and Concealing
- Eyebrow Design Theory and Technique
- Eye Makeup Color Theory
- Eye Makeup Theory and Application
- False Eyelash Application
- Face Contouring Theory and Application
- Blush Theory and Application
- Lipstick and Lip liner Theory and Application
- Mock Bridal Preview
- Professional Makeup Artist Training Certification
$595.00
$85.00 Lab Fee (fee may be waived if student purchases makeup kit)
$100 model fee (fee may be waived if student provides model)
 This class is invaluable for both the artist who is serious about launching into the bridal beauty business. A certificate will be given at the end of the course: Advanced Bridal and Photography Makeup as well as The Business of Bridal Beauty. Prerequisite: Beauty and Bridal Makeup Class
The Business of Bridal Beauty
- Marketing - a look at all of the options
- Bridal Fairs – Booth set-up and strategy
- Bride Mailing Lists – how to get them
- Direct Mailing – what to send and what not to send
- Advertising –WWW, wedding websites, publications, etc.
- Building a Website – key ingredients and search engine placement strategy
- Networking with wedding coordinators and industry vendors
- Anatomy of the bridal contract
- Master copies of contract and all correspondence needed to run your bridal makeup business (on disk)
- Using the internet for most correspondence
- Setting up a file system
- Setting prices for your demographics, packages, Large bridal party discounts
- Scheduling
- Taking deposits – why and how
- Setting up and organizing a makeup kit
- Setting up and organizing a makeup station in a salon or spa (including lighting)
- Retailing
- Tried and trusted manufacturer names and all of the products and colors that work well and sell the best for each situation
- Sources for supplies, brushes, and tools that are extremely well priced and of very high quality
- Selling ad-on salon/spa services to the bride (capitalize!)
- The role of the salon bridal coordinator
- Working with Independent Contractors (Artists)
- How to build your portfolio
Prerequisite: Beauty and Bridal Makeup Class
$295.00
Tuition includes supporting Makeup Art Academy by JS text and documents on disk.
345.00
$85 lab fee
$100 model fee (fee may be waived if student provides model)
The Make-Up Art Academy courses are held in our spacious studio in Santa Rosa, California. |
